2021
Our Story
It all started in early 2020, when a bunch of nature-loving trail runners were exploring the trails in the highlands of Vietnam and needed the energy for their adventures...
The Founding
Our founder Markus and a few other passionate athletes realized that there was a need for food with healthy, 100% natural and truly eco-friendly nutrition.
Lecka was born with the great support of the Vietnamese sports community who are looking for a fresh and natural snack for their workouts and outdoor adventures.
Although it is quite easy to source high quality ingredients locally, and create some very unique flavors of Southeast Asia. Finding plastic-free & eco-friendly packaging turned out to be quite a daunting task. For the first year, our products were sold wrapped in banana leaves and it was probably the most eco-friendly packaging that ever existed.
By 2021, after a year of research and planning, we have launched our new product, which comes with bio-packaging and is manufactured at our facility in Hanoi.
This is just the beginning of a long journey to provide healthy energy from Vietnam, Vietnam and the world.
Our Mission
We are driven by the goal of providing healthy snacks for an active lifestyle for people and good for the planet.
Yes, both are possible. And they are delicious too.
Our mission is embodied in certain values and a framework that guides us every day, helping us to make the right decisions - The Lecka Way.
The Lecka Way
We use a framework that keeps us focused on achieving our mission.
Our priorities go in the following order:
1) Product: serving a truly nutritious, high-quality and delicious product to empower our customers' active lifestyles.
2) People: care for our customers and employees with compassion and empathy.
3) Planet: respect Mother Earth, consider the impact of all our decisions, and understand our responsibilities.
4) Progress: challenge the status quo and innovate to get better at the previous three points in any way possible.
5) Profit: build a healthy business where profits are invested on the previous four points and 2% of sales are donated to lecka's resources
#teamleck donates 2%
We understand that we are part of a broader ecosystem of communities and organizations. We cannot exist alone.
Therefore, we consider everyone a part of #teamlecka, from employees and partners to customers and suppliers. Everyone is treated equally.
As a food business, we have a responsibility to strike a balance between taking resources from the planet and providing it to everyone in the form of healthy snacks.
We are committed committed to donating 2% of our annual sales to two resources that we feel are key to our mission:
1) Youth development programs in Vietnam, empowering the world leadership and subsequent innovation,
2) Environmentalism projects that protect the planet through long-term conservation and waste reduction.